Property hygiene

Find the properties nobody has filled in for years

Portals accumulate fields faster than anyone tidies them. FlowSentinel measures how full every property actually is, across every object type, so you can retire the clutter with confidence.

Example data, not a real portal

Hygiene

Property hygiene

Properties measured

1,842

11 object types

Average fill rate

61%

Example portal

Never filled

214

12% of properties

Under 10% filled

386

Across the portal

PropertyObject typeFill rateOrigin
legacy_lead_sourceContacts0.4%Custom
renewal_notesDeals1.8%Custom
partner_tierCompanies6.2%Custom
hs_buying_roleContacts41%HubSpot
lifecyclestageContacts98%HubSpot
Fill rates per property, per object type. All values shown are examples.

Details

What the hygiene scan measures

Every object type

Contacts, companies, deals, tickets and custom objects are all measured, not just the contact record most tools stop at.

Fill rate per property

Each property is counted against real records, so you see whether a field is used daily or has been empty since it was created.

Full property detail

Expand any row for the complete picture: type, description, creator, rules, read-only settings and every pre-set option.

Custom versus standard

Custom properties are split from HubSpot-defined ones, so the fields your team added are judged on their own merits.

Measured at your plan's cadence

Hygiene passes run nightly on Single portal, hourly on Estate and continuously on Enterprise. Refresh on demand is available on Estate and Enterprise.